At issue is the cover guarantees and after-sales service company of American, Chinese heavily criticized in the media. Leader of Apple asks "sincere apologies" and claims to have "great respect" for consumers.
The chief executive of Apple, Tim Cook, apologized to Chinese consumers, after harsh criticism published in different media state controlled by the Communist Party. After intense public pressure in what is the second largest market for Apple, Cook took the plunge in a letter published on the website of the Chinese company. At issue is the warranty coverage of the equipment and the quality of after-sales service.
In that letter, reported on Monday by the Financial Times and Bloomberg, Cook performed "sincere apologies" for "lapses" of communication in China that raised the perception that the company is "arrogant" and that devalued the views of customers . In the same letter, the president of North American manufacturer of electronic and communication also stresses the "great respect" for China.
The apology comes after a week of intense criticism published in various Chinese media. As some classified as an orchestrated campaign against Apple, three papers were published in which he challenged the work of this company in China.
The Beijing Government itself went public saying he intended to tighten oversight on contracts with manufacturers of consumer electronics, according to news released by Xinhua, the official news agency of China.The last of those jobs went to 27 March, the People's Daily, the official newspaper of the Chinese Communist Party, in which he criticized the "bad service" to customers. Besides a report was published a review which claimed. "Destroy the incomparable arrogance of Apple." This was the third in a series of papers, edited on consecutive days in which the manufacturer of the iPhone and iPad was criticized. Two weeks before, had been the television channel CCTV to issue a report on the after sales service from Apple was barely in the picture.The said report was held on charges of celebrities and public figures, and synthesis, aa Apple accused of discriminating against Chinese consumers in the after-sales service. But, says the Financial Times, until some Chinese consumers questioned the content of this report and the reasons for the season.The various published works did not save the company headquartered in Cupertino, California, USA. She was accused of being "greedy" because, according to one of the complaints, used recycled or second hand for repairs - a practice which, says the Financial Times, is common to the assistance programs of the company worldwide.
The government agency responsible for monitoring the quality of services threatened, however, Apple of "severe consequences" if they improve the quality of service to customers, the company responded with a measure extraoridnária to extend the expiry date of the guarantee of the iPhone 4 and 4s that had been repaired in 2012."We recognize that some people may have seen our communication failure as a sign of arrogance. Sorry sincere. Recognize that we have much to learn about work and communicate in China. But we guarantee that the commitment and passion we have in China is the same we have anywhere in the world. "Six months ago, Tim Cook also apologized to consumers worldwide due to frustrating mapping application, introduced with poor functioning in the latest version of its operating system, iOS.According to Bloomberg, although China is the second largest market for Apple, estefabricante is only the sixth in market share in China.
